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Guides

Everything a cafe owner should know about being online.

Plain-English guides, written for people who run cafes — not for people who build websites. No jargon, no scare tactics, and where the honest answer is “you don’t need to pay for that”, we say so. Yes, we build cafe websites for a living. The guides are still straight.

Deciding
Side-by-side comparison of a cafe Instagram profile and a one-page cafe website

Does my cafe need a website? An honest answer.

The honest cases for and against a cafe website — and the one specific reason most cafes do need one.

7 min readRead →A cafe Instagram profile shown next to the same cafe as a one-page website

Cafe website vs Instagram: what Google actually sees.

A side-by-side look at what Google can actually read on a website versus an Instagram page, and the both/and setup that wins.

6 min readRead →Comparison of a cafe Instagram grid and a one-page cafe website side by side

Is Instagram enough for a cafe in 2026?

What Instagram still does brilliantly for a cafe, who it structurally never reaches, and when Instagram-only is honestly fine.

6 min readRead →Overhead view of a brunch table with plates, pastries and coffee

The 60 seconds before they choose your cafe.

A walkthrough of the real 60-second check customers run before visiting — and where cafes quietly fail each step.

5 min readRead →
Choosing
Three browser windows showing different one-page cafe website designs

What a cafe website should cost in 2026.

Every route to a cafe website priced honestly — DIY, agency, restaurant platform or subscription — plus the hidden costs and quote red flags.

7 min readRead →Three browser windows comparing different cafe website designs

Wix, Squarespace, or done-for-you — what should a cafe actually use?

The honest comparison of DIY builders, agencies and done-for-you subscriptions — measured in whose time gets spent, not feature lists.

7 min readRead →Three browser windows showcasing examples of well-designed cafe websites

What the best cafe websites get right.

The seven patterns every good cafe website shares, a worked example annotated section by section, and a steal-this checklist.

9 min readRead →Three browser windows showing what a complete one-page cafe website includes

What a cafe website should include — and the expensive stuff it shouldn't.

The complete one-page spec — six elements done right and done wrong — plus the don't-pay-for list of expensive extras.

6 min readRead →
Doing
Handwritten chalkboard cafe menu beside a phone showing the same menu as a web page

How to put your menu online — and why a PDF is the worst way.

PDF, image or real page — how each menu format looks to Google and a phone, plus step-by-step instructions for every route.

6 min readRead →Laptop on a cafe counter showing a local map search with cafe listings

The 20-minute Google Business Profile setup every cafe should do.

The free 20-minute setup that matters more than your website — claiming, ranking fields, photos, reviews and monthly upkeep.

8 min readRead →Barista at the brew bar of a newly opened coffee shop

Opening a cafe: get online in the right order.

The eight-weeks-to-opening-day checklist — domain before signwriter, profile before launch, and everything in the order that saves rework.

6 min readRead →Laptop showing a map search for local cafes on a cafe counter

Why your cafe isn't showing on Google Maps — and the 7 fixes.

The seven reasons cafes go missing from Google Maps, in order of likelihood, with the exact fix for each.

6 min readRead →Hands framing a photo of a flat white and pastry on a phone camera in a cafe

The 10 photos every cafe website needs (your phone is enough).

The ten-shot list for your website and Google profile, a framing tip for each, and the five-minute edit — no camera required.

5 min readRead →

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