A trades site for a business that does more than one thing — and needs to be findable for all of them.

If you do one thing — say, just plastering — your website is easy: one homepage, three sections, done. The trouble starts when you do four or five things. Plastering, roughcasting, joinery, roofing repairs, insurance work, general maintenance. Cramming all of that onto one page either makes the page enormous or makes each service invisible.

The pattern that works best is a small homepage that tells the visitor who you are and what areas you cover, with a clean grid of service pages underneath. Each service page lives at its own URL, has its own headline, its own copy, and its own photos. Google indexes each one separately. Someone searching '[town] roughcasting' lands on the roughcasting page, not the homepage — and they see exactly what they wanted to see.

The example here is built for AD Property in West Lothian, who do six distinct services. Each service page reads like a tradesperson explained the work — what it is, when you'd need it, what's involved, what to expect. No fluff. The contact details are repeated at the top and bottom of every page, with both landline and mobile, because trades customers want to call.

This is a Business-plan site rather than a Starter-plan site — more pages, more SEO work, more individual photo galleries — but for a multi-service business it pays for itself in the first month of search traffic.