An accountant site that does the qualifying work before the first call.
A real, deployable site built on the same stack we use for every customer. Open it in a new tab and click around — it's not a prototype.
- Clear service tiers — sole trader, small company, payroll, GST, year-end — so prospects self-identify before they pick up the phone.
- Pricing transparency where you want it: a "from $X/month" hint that filters out price-tourists without committing to a full quote.
- Calm, professional design that signals "we are not going to make a mess of your books" — for accountants, the site IS the credential.
What does a small accountant's website need to convey?
Accountancy is a trust purchase. People don't shop around for an accountant the way they shop for a plumber — they decide they need one, ask one or two people, and then look at the website to decide if you're someone they'd hand their books to. The site's job is to remove doubt, not to dazzle.
That means a calm, professional design (this is not the place for marketing-agency razzle-dazzle), a clear statement of what you do and don't do, and just enough pricing to make people feel they're not walking into an open-ended quote. The example does all three. It lists services as recognisable categories — sole trader returns, small company year-ends, payroll, GST registration — so a visitor can see straight away whether you handle their situation. It hints at price with a 'from $X/month' line that filters out hagglers without committing to a number.
Trust signals matter disproportionately on accountant sites. The example uses a small qualifications strip (CA, IRD agent, Xero partner) and a real photo of the practitioner — the two highest-leverage trust elements you can add. We can swap in whatever certifications and partner badges apply to you.
Search-wise, accountants benefit most from local + niche queries: '[town] accountant for tradies', '[town] bookkeeper for cafés', 'small business accountant [region]'. The site is structured to support exactly those.
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